I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
Social media platforms are designed to keep people scrolling, not to send you customers. For small businesses relying on organic posts, the reach is narrow and shrinking. Your content is
Last year, 6% of consumers used AI tools to find local businesses. Today, it’s 45%. That’s not gradual growth. That’s a category shift from “niche experiment” to “mainstream habit” in
Generic AI prompts, Claude Skills, Gemini Gems and pre-built GPT instructions can save time, but they also introduce somebody else’s assumptions into your workflow. The better approach is to understand
Something worth having usually costs something. Time, effort, a few late nights, maybe a bit of frustration along the way. That used to be common sense. If you wanted your
I was reading a Facebook thread the other day. Someone had asked whether hashtags help on Facebook the way they do on Instagram or TikTok. Fair question. Loads of opinions
For business use, in my opinion after years of use and tens of thousands of experiments, prompts and ‘chats’, there isn’t one AI tool that’s best at everything. Gemini, Perplexity,
If you run a small business website, you have probably heard people bang on about “schema” or “structured data” at some point. It gets lumped in with technical SEO –
Most people assume their little local business website is quietly ticking along in the background. I did too, right up until I opened the server logs and watched my “quiet”
