Keywords in 2026 – A Modern Guide for Local Businesses
I got another email from a well-known SEO guru this week. You probably know the type. Massive following, polished content, a SaaS platform with hundreds of thousands of users. Good
Articles (blog)
When Facebook Changed the Rules, This Business Disappeared
You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
Why a Stale Website Sends the Wrong Message
I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
Stop Chasing Likes and Start Chasing Sales
Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
The Social Media Illusion Keeping You Busy
Social media platforms are designed to keep people scrolling, not to send you customers. For small businesses relying on organic posts, the reach is narrow and shrinking. Your content is
Is Your Business Invisible to the AI Search Engines?
Last year, 6% of consumers used AI tools to find local businesses. Today, it’s 45%. That’s not gradual growth. That’s a category shift from “niche experiment” to “mainstream habit” in
Why I Don’t Use Generic AI Prompts, Skills and Libraries
Generic AI prompts, Claude Skills, Gemini Gems and pre-built GPT instructions can save time, but they also introduce somebody else’s assumptions into your workflow. The better approach is to understand
AI Content Won’t Save Your Business. Real Words Will.
Something worth having usually costs something. Time, effort, a few late nights, maybe a bit of frustration along the way. That used to be common sense. If you wanted your
High Reach, Empty Till – Facebook’s Dirty Little Secret
I was reading a Facebook thread the other day. Someone had asked whether hashtags help on Facebook the way they do on Instagram or TikTok. Fair question. Loads of opinions
Why I Pay for ChatGPT, Claude, Gemini and Perplexity
For business use, in my opinion after years of use and tens of thousands of experiments, prompts and ‘chats’, there isn’t one AI tool that’s best at everything. Gemini, Perplexity,
