Articles (blog)

Why Your FAQ Page Might Matter More Than Your Instagram

Weathered desk with handwritten question card and rotary phone, representing a small business waiting to be found by AI search

If you want your business to show up when someone asks ChatGPT, Gemini or Perplexity a question, the answer isn’t more social posts. It’s a proper FAQ page with clear

AI Search Optimisation for Small Business, Made Simple

If you want ChatGPT, Gemini or Perplexity to mention your business, write short, direct answers to the exact questions your customers ask, then structure them clearly so AI tools can

Why an Unfinished Google Business Profile Costs You

Google Maps and Google’s AI tools lean on your Business Profile more than anything else when deciding who to show a local customer. A profile with gaps, wrong hours, no

Why Google Wants You To Ditch Generic Blog Posts

Google has published its first official guide to ranking in AI search results, and the headline advice is blunt: stop producing content anyone else could have written. It calls this

Why Facebook Doesn’t Appear In This AI Search Chart

A new survey shows what content AI search tools actually cite. Social media isn't even on the list. Here's what that means for your marketing.

A recent survey of 500 marketers and business owners found original research (82%) and comparison content (76%) perform best for AI search citation, while video sits at just 2%. Social

Black Horse Inn Website Rebuild, Donington on Bain

Black Horse Inn, a traditional country pub in the Lincolnshire Wolds

28 Pixels rebuilt the website for the Black Horse Inn, a family-run pub in Donington on Bain near Louth opens in a new tab, turning a single overcrowded page into

Ranking on Google Doesn’t Mean AI Will Mention You

Independent shop window lit up at dusk with an open sign, faint reflection of search results glowing across the glass

Google’s AI Mode and AI Overviews now answer billions of searches a month without sending a single click to a website. Ranking on page one no longer guarantees you’ll be

Why Doesn’t ChatGPT Ever Mention Your Business?

If you’ve ever asked ChatGPT or Gemini to recommend a plumber, a solicitor or a decent café “near me” and your business didn’t come up, here’s why. AI engines can’t

Don’t Make People Read the Whole Page to Find the Answer

Websites that state the direct answer near the top of a page get picked up by Google’s AI Overview and tools like ChatGPT far more often than ones that bury