Why an Unfinished Google Business Profile Costs You
Google Maps and Google’s AI tools lean on your Business Profile more than anything else when deciding who to show a local customer. A profile with gaps, wrong hours, no
Articles (blog)
Why Google Wants You To Ditch Generic Blog Posts
Google has published its first official guide to ranking in AI search results, and the headline advice is blunt: stop producing content anyone else could have written. It calls this
Why Facebook Doesn’t Appear In This AI Search Chart
A recent survey of 500 marketers and business owners found original research (82%) and comparison content (76%) perform best for AI search citation, while video sits at just 2%. Social
Black Horse Inn Website Rebuild, Donington on Bain
28 Pixels rebuilt the website for the Black Horse Inn, a family-run pub in Donington on Bain near Louth opens in a new tab, turning a single overcrowded page into
Ranking on Google Doesn’t Mean AI Will Mention You
Google’s AI Mode and AI Overviews now answer billions of searches a month without sending a single click to a website. Ranking on page one no longer guarantees you’ll be
Why Doesn’t ChatGPT Ever Mention Your Business?
If you’ve ever asked ChatGPT or Gemini to recommend a plumber, a solicitor or a decent café “near me” and your business didn’t come up, here’s why. AI engines can’t
Don’t Make People Read the Whole Page to Find the Answer
Websites that state the direct answer near the top of a page get picked up by Google’s AI Overview and tools like ChatGPT far more often than ones that bury
What Facebook Followers Really Mean for Your Business
Most businesses judge their Facebook presence by follower count or likes. Neither tells you whether those people will ever spend money with you. A follower is someone who tapped a
Keywords in 2026 – A Modern Guide for Local Businesses
I got another email from a well-known SEO guru this week. You probably know the type. Massive following, polished content, a SaaS platform with hundreds of thousands of users. Good
When Facebook Changed the Rules, This Business Disappeared
You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
