Content Marketing – 28 Pixels Ltd

AI Content Won’t Save Your Business. Real Words Will.

Something worth having usually costs something. Time, effort, a few late nights, maybe a bit of frustration along the way. That used to be common sense. If you wanted your

Facebook Posts Don’t Grow Your Business. Your Website Does.

A local garage posted about a camper van that came in for a stainless exhaust and an engine remap. Nice photos. Dyno graphs. Power figures. Proper work. The kind of

Is Free Social Media Marketing Costing You a Fortune?

Is “Free” Social Media Marketing Costing You a Fortune? “It doesn’t cost a penny to post on Facebook.” Yeah, right… I hear this all the time. Many small business owners

Running a Business on Facebook Alone? That’s Not Strategy.

I see a lot of local businesses constantly posting on social media every week with the exact same message. You know the type. That’s Relying on Luck, Not Strategy. There’s

Is The “Freeloader Mindset” Keeping Your Business Small?

I’m going to say something that might annoy a few people. But if you’ve been following me for a while, you know I don’t sugarcoat things. There’s a certain type

How ChatGPT’s Scheduled Tasks Feature Will Impact Business Content

Illustration of ChatGPT's Scheduled Tasks feature transforming business content creation with automated reminders and updates.

The AI world is buzzing again. As if it ever stops buzzing these days! This time, it’s ChatGPT’s new Scheduled Tasks feature – the ability to schedule ChatGPT to perform specific tasks

Stop Being a Cardboard Cutout – Add Personality to Your Website

Real, cinematic photo of a happy website user sitting in front of a laptop. On the screen, a smiling person reaches out with a welcoming handshake, symbolising connection and trust. Warm, soft lighting enhances the positive atmosphere, and the scene feels authentic and uplifting. Taken on a high-end DSLR with a quality lens, focusing on the handshake and the user's joy.

Most websites today are as dull as dishwater. Sure, they’re clean, well-organised, and packed with carefully chosen buzzwords. But half the time they are completely lifeless. Void of all personality.

The $49 Content Lie: Why AI Can’t Replace Effort

A cheeky gorilla wearing a t-shirt at a laptop, symbolising AI hype in content creation, surrounded by flashy promotional graphics.

Have you seen ads like this? Bold claims, flashy graphics, and the promise that for just $49, you can create “365 days of content from just a keyword.” It’s absurd.

30 Years of Learning, Pivoting, and Embracing AI

Reflecting on 30 years of digital innovation, from HTML websites to AI-driven content strategies.

I usually cringe when I see the word ‘pivoting’ but, I guess it’s the best word to describe shifting focus and moving with the times. It’s strange to think about,

Why Being Quiet Can Still Make an Impact in a Noisy World

A serene workspace with a notebook, pen, and coffee cup, symbolising thoughtful content creation in a noisy world.

Writing isn’t about shouting louder than everyone else. Not to me, anyway. The world is deafening enough as it is. Writing is my escape. My quiet corner. My sanity. Well,