Why You Should Feed Your Website More than Social Media
Most small businesses are stuck on a content treadmill they never meant to step onto. Social media keeps nudging you to post more. Meanwhile, the stuff that would actually bring
Articles (blog)
I Don’t Share My Blog. It Still Gets Thousands of Visits
There’s a belief that refuses to die. If you want traffic, you need social media. Post daily. Stay active. Keep your name in front of people. Build an audience. Sounds
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
Search Is Changing, Are You Visible Beyond Google?
For years, it was simple. Rank on Google, get traffic, job done. That all still matters. Of course it does. But if that’s all you’re relying on now, you’re missing
Facebook Posts Don’t Grow Your Business. Your Website Does.
A local garage posted about a camper van that came in for a stainless exhaust and an engine remap. Nice photos. Dyno graphs. Power figures. Proper work. The kind of
How to Set Up ChatGPT So It Actually Does Useful Work
Setting up ChatGPT properly takes about 20 minutes and makes every conversation after that significantly more useful. The key is using Projects, custom instructions, and a couple of reference files to
Cookie Walls Could Be Costing You Customers and Rankings
Over the last couple of years, cookie walls have crept in everywhere. You click a simple link and instead of seeing the page, you’re hit with a full-screen “accept everything
Why Your Website Words Aren’t Winning Customers
Most small business websites are just not clear enough to get more customers. I see it constantly when I’m reviewing local business sites around Louth, across Lincolnshire and beyond. The
Why Your FAQ Drop-Downs Are Costing You Customers
I hit a wall last week that reminded me why some design trends should have died years ago. I needed to find out how to do something in a piece
When Feedback Knocks You Sideways, You Know It Matters
I clicked send on Thursday evening and immediately panicked. Not because I’d sent the wrong thing to the wrong person – though we’ve all done that before, haven’t we? But
