What Facebook Followers Really Mean for Your Business
Most businesses judge their Facebook presence by follower count or likes. Neither tells you whether those people will ever spend money with you. A follower is someone who tapped a
Social Media Marketing
When Facebook Changed the Rules, This Business Disappeared
You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
Stop Chasing Likes and Start Chasing Sales
Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
The Social Media Illusion Keeping You Busy
Social media platforms are designed to keep people scrolling, not to send you customers. For small businesses relying on organic posts, the reach is narrow and shrinking. Your content is
High Reach, Empty Till – Facebook’s Dirty Little Secret
I was reading a Facebook thread the other day. Someone had asked whether hashtags help on Facebook the way they do on Instagram or TikTok. Fair question. Loads of opinions
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
Facebook Posts Don’t Grow Your Business. Your Website Does.
A local garage posted about a camper van that came in for a stainless exhaust and an engine remap. Nice photos. Dyno graphs. Power figures. Proper work. The kind of
Is Free Social Media Marketing Costing You a Fortune?
Is “Free” Social Media Marketing Costing You a Fortune? “It doesn’t cost a penny to post on Facebook.” Yeah, right… I hear this all the time. Many small business owners
Running a Business on Facebook Alone? That’s Not Strategy.
I see a lot of local businesses constantly posting on social media every week with the exact same message. You know the type. That’s Relying on Luck, Not Strategy. There’s
Your Promo Flyer from Canva Is Not a Facebook Post
Your Flyer Is Not a Facebook Post I see this all the time. A local business puts real effort into a flyer – probably made in Canva, bright colours, plenty
