Social Media Age Bans: Is Your Business Findable?
Under-16 social media age checks are already law in Australia, the UK has confirmed similar rules are coming, and the EU is now weighing restrictions for under-13s too. For any
Social Media Marketing
Why Facebook Doesn’t Appear In This AI Search Chart
A recent survey of 500 marketers and business owners found original research (82%) and comparison content (76%) perform best for AI search citation, while video sits at just 2%. Social
What Facebook Followers Really Mean for Your Business
Most businesses judge their Facebook presence by follower count or likes. Neither tells you whether those people will ever spend money with you. A follower is someone who tapped a
When Facebook Changed the Rules, This Business Disappeared
You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
Stop Chasing Likes and Start Chasing Sales
Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
The Social Media Illusion Keeping You Busy
Social media platforms are designed to keep people scrolling, not to send you customers. For small businesses relying on organic posts, the reach is narrow and shrinking. Your content is
High Reach, Empty Till – Facebook’s Dirty Little Secret
I was reading a Facebook thread the other day. Someone had asked whether hashtags help on Facebook the way they do on Instagram or TikTok. Fair question. Loads of opinions
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
Facebook Posts Don’t Grow Your Business. Your Website Does.
A local garage posted about a camper van that came in for a stainless exhaust and an engine remap. Nice photos. Dyno graphs. Power figures. Proper work. The kind of
Is Free Social Media Marketing Costing You a Fortune?
Is “Free” Social Media Marketing Costing You a Fortune? “It doesn’t cost a penny to post on Facebook.” Yeah, right… I hear this all the time. Many small business owners
