Local businesses chase Facebook likes because the numbers show up instantly, but search citations and AI answer mentions carry more long-term value, since they keep working long after a post
If you’re publishing content, building a few backlinks and still not seeing more enquiries, the usual culprit is confusion, not effort. Multiple pages competing for the same search term confuse
PP Tuning opens in a new tab worked with 28 Pixels to turn a one-off website rebuild into an ongoing content and SEO partnership, covering everything from Volkswagen Transporter remapping
No, in my opinion. Don’t buy backlinks. I’ve been building websites for over 30 years and never bought a link. The cheap ones do nothing for your rankings, and the
AI search tools like ChatGPT, Gemini and Perplexity check your business details against several sources before they’ll recommend you. If your name, address or phone number don’t match across your
If you want ChatGPT, Gemini or Perplexity to mention your business, write short, direct answers to the exact questions your customers ask, then structure them clearly so AI tools can
Google has published its first official guide to ranking in AI search results, and the headline advice is blunt: stop producing content anyone else could have written. It calls this
Google’s AI Mode and AI Overviews now answer billions of searches a month without sending a single click to a website. Ranking on page one no longer guarantees you’ll be
I got another email from a well-known SEO guru this week. You probably know the type. Massive following, polished content, a SaaS platform with hundreds of thousands of users. Good
I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
