Keywords in 2026 – A Modern Guide for Local Businesses
I got another email from a well-known SEO guru this week. You probably know the type. Massive following, polished content, a SaaS platform with hundreds of thousands of users. Good
Search Engine Optimisation (SEO)
Why a Stale Website Sends the Wrong Message
I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
Stop Chasing Likes and Start Chasing Sales
Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
Is Your Business Invisible to the AI Search Engines?
Last year, 6% of consumers used AI tools to find local businesses. Today, it’s 45%. That’s not gradual growth. That’s a category shift from “niche experiment” to “mainstream habit” in
Schema Markup: What It Does For Search and AI Recommendations
If you run a small business website, you have probably heard people bang on about “schema” or “structured data” at some point. It gets lumped in with technical SEO –
I Don’t Share My Blog. It Still Gets Thousands of Visits
There’s a belief that refuses to die. If you want traffic, you need social media. Post daily. Stay active. Keep your name in front of people. Build an audience. Sounds
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
Search Is Changing, Are You Visible Beyond Google?
For years, it was simple. Rank on Google, get traffic, job done. That all still matters. Of course it does. But if that’s all you’re relying on now, you’re missing
When Feedback Knocks You Sideways, You Know It Matters
I clicked send on Thursday evening and immediately panicked. Not because I’d sent the wrong thing to the wrong person – though we’ve all done that before, haven’t we? But
Your Google Traffic Dependence Is a Risk You Can’t Ignore
Relying on Google for all your web traffic is like building a house on sand. It might stand for a while, but the moment the wind changes (and it’s changing
