Why You Should Feed Your Website More than Social Media
Most small businesses are stuck on a content treadmill they never meant to step onto. Social media keeps nudging you to post more. Meanwhile, the stuff that would actually bring
Internet Marketing
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
Search Is Changing, Are You Visible Beyond Google?
For years, it was simple. Rank on Google, get traffic, job done. That all still matters. Of course it does. But if that’s all you’re relying on now, you’re missing
Stop Being a Cardboard Cutout – Add Personality to Your Website
Most websites today are as dull as dishwater. Sure, they’re clean, well-organised, and packed with carefully chosen buzzwords. But half the time they are completely lifeless. Void of all personality.
WordPress is Free… But Your Website Sure as Heck Isn’t
WordPress is often marketed as a free website solution, and technically, that’s true. You can download WordPress, install it, and start building a site without spending a penny. But the
Why Zero-Click Search and AI Are Reshaping the Internet
Let’s get one thing straight: zero-click search isn’t a myth, a fad, or some tech blogger’s blog filler. AI Search and, along with it, a massive reduction in website traffic
Is LinkedIn Premium Worth Having? A Humorous Breakdown
It’s a question I find myself asking every week when LinkedIn sends me another nudge to upgrade: “Martin, you’re a valued member!” (Sure I am—with my one visit a week and occasional
Launching Online – No Magic Formula, Just Blunt Truths
Launching, promoting and getting exposure online feels overwhelming. Everyone has advice, and most of it is recycled buzzwords wrapped in fluff. So let me cut through the noise. This isn’t
“How Much?” is The Worst Starting Question
Ever been to a tailor and asked, “How much for a suit?” before even mentioning the occasion? 🎩✂️ It’s a bit like inquiring, “How much to build a website?” straight
