Local businesses chase Facebook likes because the numbers show up instantly, but search citations and AI answer mentions carry more long-term value, since they keep working long after a post
PP Tuning opens in a new tab worked with 28 Pixels to turn a one-off website rebuild into an ongoing content and SEO partnership, covering everything from Volkswagen Transporter remapping
If you want ChatGPT, Gemini or Perplexity to mention your business, write short, direct answers to the exact questions your customers ask, then structure them clearly so AI tools can
Google Maps and Google’s AI tools lean on your Business Profile more than anything else when deciding who to show a local customer. A profile with gaps, wrong hours, no
A recent survey of 500 marketers and business owners found original research (82%) and comparison content (76%) perform best for AI search citation, while video sits at just 2%. Social
Most small businesses are stuck on a content treadmill they never meant to step onto. Social media keeps nudging you to post more. Meanwhile, the stuff that would actually bring
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
For years, it was simple. Rank on Google, get traffic, job done. That all still matters. Of course it does. But if that’s all you’re relying on now, you’re missing
Most websites today are as dull as dishwater. Sure, they’re clean, well-organised, and packed with carefully chosen buzzwords. But half the time they are completely lifeless. Void of all personality.
WordPress is often marketed as a free website solution, and technically, that’s true. You can download WordPress, install it, and start building a site without spending a penny. But the
