Small businesses are wasting ridiculous amounts of time chasing attention. Not customers. Not enquiries. Not sales. Attention. Scroll through any local business Facebook page and you’ll see it straight away.
Last year, 6% of consumers used AI tools to find local businesses. Today, it’s 45%. That’s not gradual growth. That’s a category shift from “niche experiment” to “mainstream habit” in
If you run a small business website, you have probably heard people bang on about “schema” or “structured data” at some point. It gets lumped in with technical SEO –
There’s a belief that refuses to die. If you want traffic, you need social media. Post daily. Stay active. Keep your name in front of people. Build an audience. Sounds
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
For years, it was simple. Rank on Google, get traffic, job done. That all still matters. Of course it does. But if that’s all you’re relying on now, you’re missing
I clicked send on Thursday evening and immediately panicked. Not because I’d sent the wrong thing to the wrong person – though we’ve all done that before, haven’t we? But
Relying on Google for all your web traffic is like building a house on sand. It might stand for a while, but the moment the wind changes (and it’s changing
When most people think about improving their website, they focus on adding another blog post or tweaking a few keywords (aka ‘keyword stuffing’ – the tricks from years gone by).
I usually cringe when I see the word ‘pivoting’ but, I guess it’s the best word to describe shifting focus and moving with the times. It’s strange to think about,
