How to Spot (and Avoid) Misleading SEO Emails
If you’ve ever woken up to an inbox full of unsolicited promises to “boost your traffic” or “rank number 1 on Google,” you’re far from alone. These Search Engine Optimisation
Articles (blog)
Stop Waiting & Decide! Why Indecision is Hurting Your Business
Indecision is everywhere. It’s that silent, creeping killer that stalls progress while the competition speeds ahead. You’ve seen it. Maybe you’ve even done it (go on, admit it) – endlessly
Why Customers Shop Online Like My Dog Going for a Wee
What? Yes. Stay with me a minute… Our wonderful dog, Freddie, has a fascinating routine when it comes to a simple trip outside for a wee. It’s not just “go
10 Tips to Get Your Website in AI Search & Summaries
Unless you’ve been asleep for the last 6 to 12 months, you don’t need any reminder that the search game has changed – a LOT. So if you have a
Is LinkedIn Premium Worth Having? A Humorous Breakdown
It’s a question I find myself asking every week when LinkedIn sends me another nudge to upgrade: “Martin, you’re a valued member!” (Sure I am—with my one visit a week and occasional
Gemini, Strawberries, and the AI Bandwagon: What’s Going On?
As we hurtle toward the end of 2024, you’d think artificial intelligence – the supposed crown jewel of technological innovation – would have some basic things sorted. Yet, here we
Owning the Room Even When You Think You Can’t
There I was, little old me, waffling on about AI and online content like some 20-year-old tech wunderkind. At 61. Blooming heck. The irony isn’t lost on me. I felt
Why AI and Free Tools Might Be Slowing You Down
Picture this: it’s early, your hands nursing a hot coffee, and the dog is enthusiastically chomping on breakfast. Life feels simple. But then it hits you: “Are these free tools
The Website Annoyances That Make Visitors Hit Back Button and Never Return
If there isn’t a book titled “How to Piss Off Website Visitors and Alienate People”, someone should write it. Maybe I could even start the first chapter with the words
Real Expertise In AI Comes From Doing The Work, Not Sharing Prompts
PT, Perplexity, Gemini, and a pile of others, and I still wouldn’t dare call myself an expert. Every time I use these tools, I learn something new, something that changes
