Ranking on Google Doesn’t Mean AI Will Mention You
Google’s AI Mode and AI Overviews now answer billions of searches a month without sending a single click to a website. Ranking on page one no longer guarantees you’ll be
AI Search
Why Doesn’t ChatGPT Ever Mention Your Business?
If you’ve ever asked ChatGPT or Gemini to recommend a plumber, a solicitor or a decent café “near me” and your business didn’t come up, here’s why. AI engines can’t
Don’t Make People Read the Whole Page to Find the Answer
Websites that state the direct answer near the top of a page get picked up by Google’s AI Overview and tools like ChatGPT far more often than ones that bury
Keywords in 2026 – A Modern Guide for Local Businesses
I got another email from a well-known SEO guru this week. You probably know the type. Massive following, polished content, a SaaS platform with hundreds of thousands of users. Good
When Facebook Changed the Rules, This Business Disappeared
You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
Why a Stale Website Sends the Wrong Message
I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
Is Your Business Invisible to the AI Search Engines?
Last year, 6% of consumers used AI tools to find local businesses. Today, it’s 45%. That’s not gradual growth. That’s a category shift from “niche experiment” to “mainstream habit” in
Schema Markup: What It Does For Search and AI Recommendations
If you run a small business website, you have probably heard people bang on about “schema” or “structured data” at some point. It gets lumped in with technical SEO –
I Don’t Share My Blog. It Still Gets Thousands of Visits
There’s a belief that refuses to die. If you want traffic, you need social media. Post daily. Stay active. Keep your name in front of people. Build an audience. Sounds
Why Facebook Isn’t a Marketing Strategy (What to Do Instead)
Every week I come across a small local business that’s running its entire marketing operation through a Facebook page. Posting constantly, sometimes daily, sometimes more. Promotions, photos, the odd “happy
