“How Much?” is The Worst Starting Question
Ever been to a tailor and asked, “How much for a suit?” before even mentioning the occasion? 🎩✂️ It’s a bit like inquiring, “How much to build a website?” straight
Articles (blog)
Mastering ChatGPT Takes Time And Patience So Keep Going
It took me hundreds of chats before I figured out how to use ChatGPT properly. Like most people, I started out thinking it would just do everything for me. Type
Why ChatGPT Feels Useless Until You Teach It Who You Are
Let’s get one thing straight that might sting a little. ChatGPT isn’t magic. It’s not going to know your business, your audience, or your voice straight out of the box.
Your Toaster Isn’t Artificial Intelligence And Never Will Be
You’ve probably seen the marketing. Yes, all that hype about AI that we can’t escape. “Smart toaster learns your preferences.” “AI-powered kettle knows your perfect brew.” No, it doesn’t. It’s
Why AI Isn’t Magic And ChatGPT Won’t Do The Work For You
AI isn’t magic. ChatGPT isn’t magic. Sorry if that bursted your bubble but you’d be amazed how many people treat ChatGPT like it is, in fact, magic. They open it
Why Fake Urgency Kills Trust in Marketing
When “Last Chance” Happens Every Tuesday! There’s a quiet little death that happens in marketing when urgency gets abused. You’ve seen it. Probably rolled your eyes at it. An email
Why “Can You Just” Costs More Than You Think
There’s a phrase that’s followed the tech and creative industries around for decades. It sounds harmless. Friendly, even. Three words. The Most Expensive Phrase in the Service Industry: “Can you
Why Service Payment Upfront Protects Your Business
There’s an assumption that quietly floats around the service industry. It shows up in delayed invoices, gentle reminders, and the occasional awkward email. The assumption is this: “If it’s a
Why Clarity is Key When Using AI Tools Like ChatGPT
The key to getting better results from AI tools like ChatGPT is clarity. Specific, detailed prompts provide actionable answers, while vague queries lead to generic responses. By refining your approach and being intentional with your input, you can unlock the full potential of AI.
It’s 2023 – It’s Time for Big Changes – And More Coming
I’ve scrapped everything. Every blog post, article, guide – all gone. Why? Because I’m done with out-of-date information clogging up the internet. I can’t make a big difference but I
