You’d think losing 90% of your website traffic overnight would take something dramatic. A Google penalty. A hacked site. Some catastrophic technical failure. It didn’t. This business simply stopped putting
I’ve been building websites, creating content and doing all the optimisation stuff since 1994. In that time I’ve watched businesses obsess over the launch, celebrate going live, creating a shed
I was reading a Facebook thread the other day. Someone had asked whether hashtags help on Facebook the way they do on Instagram or TikTok. Fair question. Loads of opinions
AI search tools complement traditional search engines and prioritise authoritative, well-structured content. To stay visible, focus on creating high-quality, trustworthy, and source-worthy material that AI platforms will index and cite.
