Website Audits and Content Reviews

A website audit from 28 Pixels is an honest, manual check of how your website looks to customers, to Google and to AI tools like ChatGPT. You get a plain-English report on what’s working, what’s costing you enquiries, and what to fix first. Audits start at £295 + VAT and are carried out by me, Martin Koss, not by software.

I call them reviews, you might call them audits. Same thing.

Most business owners are too close to their own website to see what’s really going on. What makes sense to you might not make sense to a customer. What you think looks good might be confusing people. And what you think is helping you get found might be doing the opposite.

That’s where Independent Reviews help.

A proper review (by a real person – no automations or bots) looks at your website and content through the eyes of your audience, not through the eyes of a website designer or developer. It highlights

• what’s working,
• what’s missing, and the bit that really hurts;
• what’s quietly costing you leads, sales, trust and credibility.

I’ll assess your site as both a visitor and a search engine (including AI-driven search & answer tools like ChatGPT, Perplexity, etc), then tell you, in plain wording you will be able to understand, what needs to change and why.

• No jargon.
• No “quick fixes” that will be outdated next month.
• Just an honest assessment that helps you move forward based on 30+ years experience and ongoing ‘nose to the ground’ learning all the new updates.

Benefits of a Professional Website Review

• Fresh, unbiased perspective from someone who isn’t emotionally tied to the website.
• Plain-English feedback on what works and what doesn’t. No buzzwords or fluff.
• Audience-based analysis to check if your content speaks to the right people.
• Improved usability and structure that keeps visitors on the site longer.
• Clarity of message – making sure your offer is instantly understood.
• Technical checks for speed, accessibility, mobile layout, and browser issues.
• Better SEO and AI-search visibility, identifying where your content lacks authority or trust signals.
• Higher conversions through better structure, clearer calls to action, and fewer distractions.
• Peace of mind knowing what’s really helping – and what’s quietly holding you back.

Who does the audit

Me. I’m Martin Koss, and I’ve been building and fixing websites since 1994. I also run inLouth opens in a new tab, the community hub and business directory for Louth, so I see every day how local businesses show up online, and how often they don’t.

Every audit is done by hand. No automated reports, no copy-paste templates. If something on your site is fine, I’ll say so.

Two Levels of Website & Content Review

Every business is different. Some need a quick reality check. Others need a full diagnostic that looks beneath the surface. So I offer two clear options – one for a straightforward review, and one for a deeper analysis that goes into how well your website and content perform in search, including AI Search.

Core Website Review

A practical, plain-English overview that looks at your site the way a potential customer would.

You’ll find out if your website actually really works – not just technically, but in the way it communicates and converts.

What’s included:

• Overall impression and clarity of purpose
• How well your website speaks to your target audience
• Which audience it really speaks to
• Navigation, readability, layout and design standards and consistency
• Technical performance, mobile usability, and page speed
• Simple fixes you or your website designer can implement right away

Who it’s for:
Businesses that just want an honest, independent review without all the technical overload.

Core Website Review Price: £295 + VAT
Payable at the time of order.

Your reports are both thorough and comprehensive, as always.

Heidi Dawson
Coaching Beyond the Conventional

Advanced Review – SEO & AI Search Readiness

A deeper analysis that looks beyond the basics. This one is about visibility, credibility, and trust. The things that make your content stand out to search engines (Search Engine Optimisation) and AI-driven search tools.

What’s included:

• Everything from the Core Review covered above
• SEO structure, internal linking, content clustering and on-page performance
• Content quality, tone, and depth compared to competitors
• AI Search and E-E-A-T (experience, expertise, authority, trust) evaluation
• Credibility and trust signals across the site
• Action plan with prioritised steps for improvement

Who it’s for:
Businesses that want to understand, beyond the core vitals related to your website covered by the Core Review, how to improve authority, visibility, and conversions, not just fix what’s broken.

Advanced Review Price: £395–£495 + VAT
Payable at the time of order.

How it works

1. Book and pay using the booking form. Tell me who your customers are and anything you’re worried about.
2. I go through your website as a customer, as Google and Bing, and as an AI tool would.
3. You get your report, usually within a week for the core audit and 10 to 14 working days for advanced reports, with the fixes in priority order.
4. You decide what happens next. Make the changes yourself, give the report to your web designer, or ask me to do them. There’s no obligation.

Add-Ons (Optional)

• Follow-up guidance to help you apply the changes effectively
• Re-review within 3 months at half the original price
• Custom AI Audit to see how your site performs across tools like ChatGPT, Bing AI, Google AI Summaries, and Perplexity

Ready to Find Out What’s Really Going On With Your Website?

A review isn’t about pointing fingers or listing faults. It’s about clarity. It’s about seeing your website the way your customers see it, not how you hope they see it.

You’ll walk away knowing exactly where your site stands, what needs improving, and what’s already working well. No vague advice, no “industry waffle”, just useful feedback you can act on immediately.

If you’d like your website and content reviewed, use the contact form below or call 07942 374088 to book your slot.
Each review is done manually – no automated reports, no copy-paste templates – just proper human insight backed by decades of experience.

Why This Isn’t Just Part of a Website Design Quote

People sometimes ask, “Why don’t you just include this review as part of the quote?” Fair question. But here’s the truth.

A proper website and content review isn’t a sales tactic or a quick skim. It’s hours of deep analysis backed by decades of experience. I’ve spent more than 30 years learning what actually makes websites perform, what search engines and AI tools now look for, and what outdated tricks quietly kill visibility.

When I do a review, I’m not guessing. I’m combining current best practice with constant real-world testing, watching how updates roll out, what AI answer platforms are rewarding, and what’s quietly being ignored. It’s not just about structure or design. It’s about credibility, authority, trust, and whether your content earns a place in modern search.

Including all that “in a quote” would mean either rushing it or pretending to do it.

That’s not me.

A review is a strategic step that stands on its own. It gives you a complete picture before you invest thousands in a rebuild that might not fix the real problems.

Any developer can give you a quote for a shiny new website. I’m here to help you build one that works. And whether you hire me or someone else to make the changes, the review itself gives you the plan, the clarity, and the direction you need.

It’s not about chasing jobs.
It’s about helping your business succeed. Properly.

What You Get for Your Investment

When you book a review, you’re not paying for a document full of jargon or a template churned out by software. You’re paying for experience, precision, and insight – the sort that only comes from years of working in this field and keeping up with every shift in how the web actually works.

Here’s what your investment includes:

• Hands-on analysis carried out manually, not by automated auditing tools.
• Real-world testing on multiple devices and browsers, exactly how customers see your site.
• Current AI-search assessment showing how your website appears in tools like ChatGPT, Perplexity, Bing, and Gemini.
• Content and usability evaluation based on your audience, not generic marketing templates.
• SEO and structure audit highlighting what’s helping and what’s quietly hurting visibility.
• Plain-English recommendations written for business owners, not developers.
• A prioritised action plan that any web developer can follow to improve results.
• Optional call to walk through the findings and clarify what matters most.

It’s not a tick-box exercise or a “freebie to win work.” It’s an honest, independent evaluation that helps you make informed decisions before you spend another penny rebuilding or redesigning.

Answers About Website and Content Reviews