More Website Visits and More Sales with Great Content

Connect, Engage, Sell. The Power of Great Content.

28 Pixels Louth. SEO & AI Search Optimised Content

If you have a website,
I can help you get visitors.

If you already get visitors,
I can help you get sales.

Fresh, no-nonsense solutions to break free from old-school Search Engine Optimisation (SEO) limitations and create content that actually gets results for your business. The digital marketing world is changing fast – your content strategies should too. Let’s keep it simple, effective, and ahead of the curve.

Martin not only guided us through the complexities of AI but also created a custom GPT that perfectly captures our brand’s voice. Our content has never been more aligned with our core values.

Rachel D (Digital Solutions)

★★★★★

At 28 Pixels, outdated SEO tricks (getting indexed and ranked in Google) are replaced with reader-centric content that creates trust, visibility, and genuine engagement.

Exposure for AI Search

SEO is changing. Make sure your content doesn’t become invisible to search.

Work with 28 Pixels, and gain:

Direct, Proven Strategies

Skip the fads! Focus on what works. Using strategies tailored for AI-driven search tools like Google, Bing, Claude, ChatGPT and Perplexity, you’ll stay ahead with methods that not only adapt to current trends but anticipate the next big shifts in search technology.

Expert Guidance and Real-World Solutions

Tap into my extensive experience (30 years) and a track record of satisfied clients to improve your business’ online presence & exposure. You’ll get clear, actionable advice designed to boost your content’s relevance, authority, and overall impact.

Immediate, High-Value Insights

Every consultation, project, or presentation from 28 Pixels delivers info (tips) you can put into action right away, helping you make big improvements to your content immediately.

Escape the Limitations of Old SEO

Give Your Content a Refresh

Digital marketing has come a long way, leaving behind the old-school SEO ‘tricks’ that used to help content dominate search results.

Stuffing keywords, cramming in low-quality backlinks, and trying to game the system with quick-fix tactics? Those days are over. Not only do these outdated methods no longer work, but they can actually drag your search rankings down – especially with the big shift to AI Search and AI Summaries.

It’s time to move on and get smarter with effective modern strategies that help you stand out in the crowd (and noise) of competing content.

Modern Search Methods

Forget the outdated tricks – modern search is all about creating genuinely useful, high-quality content that speaks directly to your audience’s interests and needs.

Search engines like Google and Bing (along with ChatGPT, Perplexity, Claude and Gemini), now reward content that’s truly helpful and shows you know your stuff. It’s not just about ticking boxes; it’s about building trust and offering real value to your readers.

From Keywords to Real Conversations

The SEO methods we used for 20 years are fading fast. Today’s search engines (Google, Bing, etc) are clearing out old, out-dated, unhelpful content and getting smarter, digging deeper to understand what people are actually looking for.

It’s about creating content that gets to the heart of user’s questions with clear, credible answers.

Understanding What People Want

To get noticed in AI-powered search results, your content needs to match what people are really looking for. It’s not just about answering their questions – it’s about pulling them in with content that’s genuinely engaging, keeps them exploring your site, and makes them want to stick around.

Always Learning, Always Improving

Search Engine Optimisation, as well as Conversion Optimisation, are not things you can just set and forget – especially now with so much AI determining what content gets indexed and linked to (cited).

It is a process that evolves as algorithms change and user behaviours shift. Staying ahead means constantly learning, tweaking, and adapting to keep your content relevant and effective.

I had a what I thought was a pretty good website.

Then Martin showed me what it could be like.

Since then it’s just got better and better with far more leads, enquiries and bookings.

Very happy with all aspects from having work done and the regular updates. 100%!

Jason R (Stainless Steel Exhaust Pipes)

★★★★★

Strategies for the AI Age

Content that Works

The world of search and customer interaction is changing fast, with AI leading the charge. To stay relevant, your content strategy needs to be as unique as your business. Forget cookie-cutter solutions – I focus on creating strategies that truly connect with your audience, boost your visibility, and strengthen your authority in your field.

With a mix of traditional and AI-driven tactics, your business will be ready to adapt, grow, and thrive in a world where staying still means falling behind.

Your Digital Partner

Think of me as more than a consultant – I’m your hands-on digital partner (your strategist, if you like), here to help your business grow. I cut through the jargon and deliver clear, practical advice tailored to your goals. No fluff, no wasted time – just real insights and tools to help you navigate the ever-changing digital space.

I’m here to make sense of the chaos, turning trends into actionable strategies that drive meaningful results for your business.

Ongoing Support that Keeps You Ahead

In digital marketing, standing still isn’t an option. I offer continuous support to help you stay ahead of what’s happening – whether it’s keeping up with the latest algorithm updates, adopting AI technologies, or fine-tuning your content to meet your audience’s needs.

I’ll work with you every step of the way to make sure your strategy isn’t just keeping up, isn’t just ticking boxes, but setting the pace in your industry.

Tools That Make a Difference

Complex SEO and content marketing tasks don’t need to be a headache. I provide custom tools and resources – from bespoke AI assistants (Custom GPTs on ChatGPT for example) that reflect your brand’s voice, to analytics tools that track what’s working.

These aren’t just extras; they’re essential parts of a bigger strategy to keep you competitive, consistent, and ready for whatever comes next.

With me in your corner, your digital strategy will feel less like a mystery and more like a well-oiled machine designed for success.

Martin, you’ve gone above and beyond. I expected you to throw something together but, instead, you crafted a custom, lightweight solution that perfectly meets my needs without adding bloat to my website.

All I can say is… WOW!

Ben G (Agricultural Mechanic)

★★★★★

Building a website that ticks all the boxes for usability, accessibility, optimised for SEO and AI Search (including Bing, Perplexity, You.com, Google’s Search Generative Experience and OpenAI’s Search, etc), attracts visitors and earns you sales, follows proven style and structure, well written and 100% responsive takes skill, knowledge, time, persistence, commitment and a sprinkling of perfectionism.

I help you turn your website into a winning website!

With almost 30 years of online systems development (including websites), copywriting and optimising websites for exposure, traffic and conversions (that means sales) and 40 years business experience in various sectors, I don’t build websites; I help your business grow.